Hopewell sponsored the "Red Cross City Challenge 2023．Act Out Humanity with LINE FRIENDS” again organized by the Hong Kong Red Cross from March 3rd to 5th, 2023. As a caring corporate partner, Hopewell was designated as one of the "checkpoints" in the event with the support of Hopewell Centre.
 
This year, the theme of the Challenge was "Search and Rescue" and invited global creative studio IPX (formerly known as LINE FRIENDS)’s original iconic IP - LINE FRIENDS, to participate in the event, leading participants to put humanitarian spirit into action. Hopewell also sent four corporate teams on 4 March, wandering around Central, Sheung Wan, Wan Chai, and Causeway Bay, experiencing the humanitarian work of the Red Cross.