Customers and Communities
        
      
      
        
          Hopewell Holdings Limited
        
      
      
         Sustainability Report 2010/11 35
      
      
        
          Actions for 2011/12
        
      
      
        • Strengthen the Corporate Volunteer Team by enriching 
      
      
        voluntary service programmes and encouraging more 
      
      
        employees to join the team
      
      
        • Establish a formal policy to allow our employees to take 
      
      
        volunteer leave
      
      
        • Devise plans for more youth sports and educational 
      
      
        initiatives, including those for disadvantaged youth
      
      
        • Develop a more comprehensive community investment 
      
      
        strategy to guide our efforts in this area
      
      
        • Develop longer-term partnerships with selected NGOs on 
      
      
        significant community related projects 
      
      
        • Formalise an assessment system to examine the 
      
      
        effectiveness of our community involvement and 
      
      
        employee volunteering programmes
      
      
        
           At Hopewell, I have been given 
        
      
      
        
          plenty of opportunities to plan and 
        
      
      
        
          implement projects, through which  
        
      
      
        
          I now recognise my potential beyond 
        
      
      
        
          my sports skills. My qualities as an 
        
      
      
        
          athlete also prepared me to face the 
        
      
      
        
          challenges in my new job.
        
      
      
        Clara Wing Hung TSE, Hong Kong Beach Volleyball Team Representative
      
      
        Cultivating Youth Education and  
      
      
        Sports Development
      
      
        Developing joint teams with NGOs: 
      
      
        Corporate Sports Challenge
      
      
        To strengthen the ties with our NGO partners, HHL and KITEC 
      
      
        formed joint teams with St James’ Settlement (SJS) and The Boys’ 
      
      
        and Girls’ Clubs Association of Hong Kong (BGCA) to participate 
      
      
        in the Corporate Sports Challenge organised by the Community 
      
      
        Chest to raise funds for its children and youth services. After 
      
      
        several rounds of heated competition, the Hopewell SJS Team 
      
      
        won the championship in the Super Game Category. The Group 
      
      
        donated HK$200,000 for the two teams and HK$160,000 worth 
      
      
        of prizes for the winners. Our Managing Director, Mr. Thomas 
      
      
        Jefferson WU, personally invited eight other organisations to 
      
      
        participate in the event to raise more funds.
      
      
        Promoting Arts and Cultural Development
      
      
        We have been supporting the Hong Kong Athletes Career and Education 
      
      
        Programme (HKACEP) initiated by the Sports Federation and Olympic 
      
      
        Committee of Hong Kong, China, since 2008. The objective of the programme 
      
      
        is to help serving and retired athletes integrate into the mainstream 
      
      
        society through a series of career development and educational activities. 
      
      
        Mr. Ka Ho CHENG, a former Hong Kong Wushu Team Representative, and 
      
      
        Ms. ClaraWing Hung TSE, a Hong Kong Beach Volleyball TeamRepresentative, 
      
      
        were recruited to join the Group in 2008 and 2011 respectively. 
      
      
        We also facilitate the staging of large-scale sports events, including 
      
      
        bowling, dance, cue sports, Chinese martial arts, and boxing in Hong 
      
      
        Kong by offering venues complying with international standards 
      
      
        at KITEC. 
      
      
        With our versatile performance venues at KITEC, we have played 
      
      
        an increasing role in promoting arts and cultural development in 
      
      
        Hong Kong in addition to offering financial support to arts and 
      
      
        cultural events. A wide variety of such events, including concert, 
      
      
        musical, dance performance and multimedia shows, were held at 
      
      
        KITEC in 2010/11.