Hopewell Holdings Limited
Sustainability Report 2010/11 23
Environmental Performance
GS Superhighway average daily traffc
(No. of vehicles in thousands)
400
350
300
250
200
150
100
50
0
2007/08
2008/09
2009/10
2010/11
320
314
352
392
Actions for 2011/12
• Install 66 additional automatic card-issuing lanes to
further enhance operational efficiency
• Develop a website to provide customers with traffic
updates
• Partner with a mobile communications company in
Mainland China to provide customers with an sms service
informing them of latest updates
Security Bureau. A total of 110,000 copies of the Chinese literature
“Analects of Confucius”, which combines lessons of Confucius and
road safety tips, were distributed to drivers and the public free
of charge. We organized safety campaigns to educate drivers and
invited local police to join our campaigns. We also provide yearly
road safety training to the drivers of our own car fleet.
resulting from frequent maintenance works. The highway design
comes with six lanes rather than four lanes in both directions in order
to prepare for growing demands of highway as well as solving the
congestion caused by roadworks, accidents, bad weather conditions
and road closures.
Congestion increases carbon emissions and therefore we closely
monitor the traffic activities and take necessary improvement works
to maintain a high level of service. We endeavour to relieve traffic
pressure and climate impacts by widening our highway. The busy
3.5 km road section between Wudianmei and Taiping interchange
was widened from six to ten lanes in dual directions in June 2011.
The GS Superhighway JV will begin widening the approximately
2 km section between the Hezhou and Fuyong interchanges from 8 to
10 lanes in dual directions in the coming months.
Electronic changeable message signboards and traffic surveillance
cameras are installed along the main alignment and at all toll plazas.
We installed flashing road stubs to alert drivers at busy entry and exit
ramps. An intelligent traffic management system jointly developed with
the Traffic Management Department of Guangdong Provincial Public
Security Bureau has been put into operation along the GS Superhighway
since 2009. As the first of its kind in Guangdong, this system strengthens
traffic surveillance capabilities, enhances the efficiency of rescue
responses and accident handling, and also minimises the congestion
and casualty losses caused by traffic accidents.
Managing Traffic and Congestion
To reduce the average length of time that vehicles spend at highway
exits and entrances, we have set up non-stop electronic toll collection
lanes and automatic card-issuing lanes. We are among the first batch
of highway operators in Guangdong Province to install an electronic
toll collection system to help vehicles enter the highway more quickly.
Within the next year, we plan to further install 66 automatic card-
issuing lanes. We also plan to develop a website to provide customers
with traffic updates on our highway and partner with a mobile
communications company in Mainland China to provide customers
with an SMS service informing them of any traffic problems on the
highway we manage.
As the demand for passenger and freight transportation continues to
grow with the strong economic vitality of Guangdong Province, the
average daily traffic volume of the GS Superhighway increased by
11% in 2010/11. To maintain the high operational efficiency of our
highway network, we make continuous efforts to relieve congestion.
During the design and construction stages of our projects, we foresee
strong growth in traffic volume and thus incorporate features that can
increase traffic efficiency and reduce congestion at the beginning. For
instance, the thickness of the road base we built is over one metre,
compared to the standard of 70 to 80 cm for highways in Mainland
China. This increases road durability and helps avoid congestion